BOS Ice Tea, a popular South African brand, has gained a significant following for its refreshing flavors, vibrant packaging, and commitment to sustainability. Here are 15 key things you should know about this unique beverage:
1. Origin and Inspiration
BOS Ice Tea was founded in 2010 by Richard Bowsher and Grant Rushmere. The brand was inspired by their shared love for rooibos tea, a uniquely South African ingredient known for its health benefits.
2. Rooibos at Its Core
The main ingredient in BOS Ice Tea is organic rooibos, a caffeine-free herbal tea that grows exclusively in the Cederberg region of South Africa. Rooibos is rich in antioxidants and minerals, making BOS not only tasty but also health-conscious.
3. Bold and Vibrant Branding
BOS Ice Tea is instantly recognizable thanks to its bold, colorful cans. The packaging reflects the brand’s playful and energetic personality, which has helped it stand out in a crowded market.
4. Health Benefits
Rooibos is packed with antioxidants, particularly aspalathin and nothofagin, which help protect the body against oxidative stress. BOS Ice Tea also contains no artificial colors, preservatives, or caffeine, making it a healthier alternative to many other soft drinks.
5. Low in Sugar
While many soft drinks are loaded with sugar, BOS Ice Tea is crafted to be lower in sugar without compromising on taste. The natural sweetness of rooibos allows BOS to maintain a refreshing flavor profile with less sugar.
6. Sustainability Commitment
BOS is committed to sustainability. For every 2,000 cans sold, the company plants and maintains one tree in underprivileged areas of South Africa through their “BOS Earth” initiative. This project is part of BOS’s effort to offset its environmental impact.
7. Flavors for Every Palate
BOS Ice Tea offers a variety of flavors to suit different tastes, including classic options like Lemon and Peach, as well as more exotic combinations like Lime & Ginger and Yuzu. Each flavor is crafted to highlight the natural taste of rooibos.
8. Global Presence
Although it started in South Africa, BOS Ice Tea has expanded internationally and is now available in over 30 countries worldwide, including major markets in Europe, North America, and Asia.
9. Celebrity Endorsements
BOS has garnered the attention of several high-profile celebrities. Most notably, the famous DJ and producer Diplo invested in the brand and became a global ambassador, helping to introduce BOS to a wider audience.
10. Innovative Marketing
BOS is known for its creative and innovative marketing campaigns, including the use of QR codes on cans that lead to engaging digital experiences. The brand also frequently collaborates with local artists and designers, incorporating their work into limited edition packaging.
11. Organic Certification
BOS Ice Tea’s commitment to quality is evident in its use of certified organic rooibos. This certification ensures that the tea is free from synthetic pesticides and fertilizers, offering consumers a pure and natural product.
12. Charitable Initiatives
In addition to its environmental efforts, BOS is involved in several charitable initiatives. The company supports local communities in South Africa by providing educational resources and funding for sustainable projects.
13. Functional Beverages
In addition to its classic range, BOS has introduced a line of functional beverages. These include options like BOS Sport, an isotonic drink designed for hydration and recovery, and BOS Lite, a low-calorie version of their classic ice tea.
14. Award-Winning Brand
BOS Ice Tea has won numerous awards for its quality and innovation. These accolades include several international taste awards, recognizing BOS for its exceptional flavor and natural ingredients.
15. A Drink with a Conscience
Beyond just being a refreshing beverage, BOS Ice Tea represents a brand that values health, sustainability, and community. Its commitment to making a positive impact, both environmentally and socially, makes it a standout in the beverage industry.
Whether you’re enjoying a can on a hot day or learning about its impact on the environment, BOS Ice Tea is more than just a drink—it’s a brand with a story and a mission to do good.
