Natasha Sideris is a trailblazer in the world of hospitality, renowned for redefining casual and fine dining in South Africa, the UAE, and beyond. Her journey from a young girl immersed in her family’s restaurant business to the founder of a global empire is a true inspiration. Here are 20 key things to know about this extraordinary entrepreneur:
1. Third-Generation Restaurateur
Natasha grew up surrounded by the restaurant business, learning the ins and outs from her father, who was a chef and restaurateur.
2. Educational Background
She studied Psychology at university but eventually returned to her true passion—hospitality.
3. Tashas Was Born in 2005
Natasha founded Tashas in 2005, aiming to create a boutique café that offered exceptional food, stunning interiors, and personalized service.
4. Anti-Franchise Franchise Model
Every Tashas café is unique, shunning the cookie-cutter franchise model to provide diners with a delightful and distinct experience at each location.
5. Global Reach
Tashas Group operates 15 cafés in South Africa, 6 in the UAE, and one recently opened in London in 2023.
6. Fine Dining Concepts
Beyond Tashas, Natasha launched several elevated dining concepts, including Flamingo Room by Tashas, Avli by Tashas, and African Lounge.
7. Bar Excellence
Her portfolio includes Galaxy Bar, which earned a spot on the prestigious World’s 50 Best Bars list.
8. Family Influences
Natasha credits her father for inspiring her passion for hospitality and instilling the values that guide her work today.
9. Attention to Detail
She is known for her hands-on approach, personally fine-tuning recipes and ensuring every detail aligns with her high standards.
10. Passion for Quality
Natasha’s unwavering commitment to quality has shaped Tashas into a household name synonymous with excellence.
11. Diversity of Concepts
Her group encompasses a range of brands, including Le Parc by Tashas, Bungalo34, Perlage, and more, each offering a distinct experience.
12. UAE Expansion
Since entering the UAE market in 2014, Natasha has introduced multiple innovative concepts that have elevated the dining scene in the region.
13. Collaborative Partnerships
Natasha has partnered with like-minded individuals and organizations, including a joint venture with Nic Charalambous for the Ouzeri restaurant concept and Collective Africa for luxury retail dining.
14. A Maverick in the Industry
Her approach to hospitality has earned her the nickname “the maverick of the dining scene.”
15. Global Ambitions
Natasha envisions expanding the Tashas Group to the UK, Europe, the GCC, and other international markets.
16. Employee-Centric Leadership
She takes time to connect with her team, fostering a collaborative culture and upskilling employees at all levels.
17. Turnkey Franchise Support
The group provides franchisees with expert guidance, systems, and knowledge honed over nearly two decades.
18. The Flamingo Collection
In 2023, Natasha launched the Flamingo Collection in Riyadh and Abu Dhabi, featuring Flamingo Room, African Lounge, and Collective Africa under one roof.
19. A Company with Soul
Despite its growth to 35 locations, Tashas Group remains deeply personal, with Natasha’s values and vision at its core.
20. Legacy of Excellence
Natasha’s dedication to hospitality is not just about building restaurants; it’s about creating memorable experiences that celebrate food, design, and human connection.
A Vision for the Future
Natasha Sideris’s journey is a South African success story that inspires dreamers and doers worldwide. Her ability to combine culinary artistry with impeccable service and stunning environments has set her apart as a true innovator in the global hospitality industry.
Follow the journey of Natasha Sideris and Tashas Group as they continue to transform dining experiences across the globe.
