Culinary met Culture in the most flavourful way as Doritos celebrated their brand new Grilled BBQ Flavour at an event held at DNA Brand Architects. Tik Tokers, Podcasters, rappers and YouTube are mounting a Fearlessly Flavourful takeover of the socials as Doritos brings together vibrant personalities in an all-new “In The Truck” social series set to launch this week. In celebration of the launch of their brand-new Grilled BBQ flavour, Doritos is teaming up with some of the country’s boldest faces making waves in the world of content.
Spotted at the event were artists, content creators, influencers and Tik Tokers including the likes of Hope Ramafalo, Hlogi Mash, Coachella Randy, Kagiso Magola, Ugly Young Boy and Siv za to name a few. This #FearlesslyFlavourful campaign merges culinary realness with cultural expression, featuring a stellar line-up of creators and influencers from various fields. These include the popular Spreading Humours trio, Seemah, Yanda Woods, and Zille Weezy, alongside TikTok sensations Ugly Young Boy and Siv Za. Popular Content Creator Ghost Hlubi, Hip-hop artist Money Badoo, YouTuber Sasha Domnikov, content creator Munaka Mathambi, and podcaster Lebo Rampedi will also be joining the ride.
“Doritos is all about challenging the ordinary and pushing boundaries,” said Ntumi Kondile, Brand Manager for Doritos at PepsiCo South Africa. “With our new Grilled BBQ flavour, we’re not just launching a new product, we’re igniting a movement that celebrates boldness and fearless flavour. With “In The Truck” we are taking it a step further and merging, lifestyle, culinary cuisine and culture in partnership with creators who are being bold”.
The centrepiece of this campaign is the Doritos Loaded Food Truck, which sets the stage for this innovative new social series, “In The Truck”. The first episode of “In The Truck” features popular podcasters and Spreading Humour’s Seemah, Zille Weezy and Yanda Woods who are known for igniting flavourful conversations that get the people talking. Doritos got this dynamic trio “In the Truck” at the Mini United festival. The series will showcase the stars engaging in a mix of fun challenges and culinary face-offs, all while discussing their careers, passions, and unique takes on culture and flavour. From sharing their favourite food memories to crafting their own BBQ-inspired creations, these personalities are set to serve up content that’s as bold and unexpected.
The Doritos Loaded Food Truck made its first appearance at Homecoming Events’ Friends Like Me festival, where fans were treated to a flavour-packed menu inspired by the new Grilled BBQ chips. This limited-edition truck is set to continue its journey across various festivals and hotspots, spreading the excitement of Doritos’ latest innovation.
Be sure to check out the new Grilled BBQ flavour available in stores now and the In The Truck Series will launch of Doritos Social platforms this week.
