What started as a single café in 2005 has grown into one of South Africa’s most celebrated culinary brands, with an international footprint spanning continents. The Tashas Group, founded by visionary Natasha Sideris, has not only revolutionized the local dining scene but also introduced the world to a fresh take on boutique lifestyle cafes. Here’s the remarkable story of how Natasha turned her passion for food and service into a global phenomenon.
1. The Seed of a Dream
Natasha’s inspiration came early, thanks to her father, a chef whose dedication to food and hospitality left a lasting impression. Those early lessons laid the foundation for what would become Tashas: a brand rooted in soul, passion, and unwavering quality.
2. Challenging the Status Quo
When the first Tashas café opened in Johannesburg in 2005, it was unlike anything the South African market had seen. Combining world-class food, exquisite interiors, and engaging service, Natasha set out to challenge the norms of daytime dining, creating spaces where quality and warmth were paramount.
3. The Anti-Franchise Franchise
Unlike conventional franchises, Tashas stands out for its hands-on approach. Natasha’s personal involvement in every aspect of the business—from recipe creation to staff engagement—has earned the group its nickname: the Anti-Franchise Franchise. This personal touch ensures that every location embodies the heart and soul of the brand.
4. A Family of Concepts
What started with Tashas has now blossomed into a portfolio of distinct hospitality brands, including:
• Flamingo Room by Tashas
• Avli by Tashas
• Galaxy Bar (named one of the World’s 50 Best Bars)
• Bungalo34
• African Lounge
• Le Parc by Tashas
Each concept adheres to three core principles: beautiful food, stunning environments, and engaging service.
5. Global Expansion
After establishing a strong foundation in South Africa, the Tashas Group entered the UAE in 2014, bringing its unique vision to an international audience. Today, Natasha’s sights are set on expanding into the UK, Europe, and the GCC, solidifying the group’s place on the global stage.
6. A Turnkey Approach to Franchising
Tashas isn’t just about opening restaurants; it’s about building partnerships. The group’s turnkey franchising model ensures that franchisees benefit from nearly two decades of expertise, systems, and support, making each new location a seamless addition to the family.
7. Passion for People
From senior management to kitchen staff, Natasha’s passion for quality and personal involvement extends to her team. She takes the time to connect with her employees, ensuring they feel valued while empowering them with skills for life.
8. A Commitment to Excellence
Natasha’s obsession with detail is legendary. Whether she’s fine-tuning a recipe or curating the interiors of a new location, her meticulous approach guarantees that every Tashas venue exudes elegance and excellence.
9. Impacting Lives Beyond the Plate
The Tashas Group isn’t just about great food—it’s about uplifting communities. The brand has nurtured the careers of countless staff members, offering training and opportunities that change lives.
10. The Future Is Bright
With 35 locations worldwide and ambitious plans to expand into new markets, the Tashas Group is a testament to the power of passion and perseverance. Natasha’s story is proof that when you combine heart, vision, and an unrelenting commitment to quality, the possibilities are endless.
Natasha Sideris has redefined what it means to run a global hospitality brand. By staying true to her principles and keeping her personal touch at the core of every venture, she’s turned Tashas into a household name that resonates with diners around the world.
The next time you step into a Tashas café or any of the group’s innovative concepts, remember: it all started with one woman’s dream to challenge the norm—and it’s far from over.
