FUTURELIFE®, South Africa’s fastest-growing cereal brand, has taken a giant leap in supporting the nutritional needs of expectant and lactating mothers with the launch of FUTURELIFE® MOTHERS FOOD™. This revolutionary range, designed to cater to the unique needs of mothers during the critical first 1000 days of a child’s life, is set to redefine maternal nutrition.
The period from conception to the age of two, plays a pivotal role in laying the foundation for a lifetime of health and well-being. According to UNICEF, “Good nutrition during the first 1,000 days provides the building blocks for healthy brain development.” Recognising the significance of this phase, FUTURELIFE® is proud to introduce MOTHERS FOOD™, a meticulously crafted nutrition solution to support both maternal health and the development of the baby.
Angela Leach, Head Dietitian at FUTURELIFE®, says that during pregnancy and breastfeeding, a woman’s nutrient requirements increase, and good nutrition is vital during this critical phase. “FUTURELIFE® recognises this need and has scientifically formulated MOTHERS FOOD™ to provide additional fibre, protein, and micronutrients to their daily diet.”
“Proper nutrition is also vital for the healthy growth and development of the foetus,” she adds. “Adequate intake of essential nutrients such as folic acid, iron, calcium, protein, vitamins, and minerals supports the formation of organs, tissues, and bones, and helps prevent birth defects.”
FUTURELIFE® MOTHERS FOOD™ Shake is scientifically formulated for pregnant and lactating women and combines Development 5™, Collagen, Choline, Calcium and Omega-3, in a nutritionally balanced, low-GI shake that is high in fibre and protein. Development 5™ supports the development of your baby by providing 100% of the Nutrient Reference Value (NRV) for adults in folate, iron, zinc, vitamin D and vitamin B12. And, says Leach, “Preparing a nutritious meal or shake is as simple as adding water. It is safe to use before and throughout pregnancy and breastfeeding.”
Another exciting aspect of MOTHERS FOOD™ is the added layer of practicality for on-the-go moms with the introduction of FUTURELIFE® MOTHERS FOOD™ Bars. These oat bars not only offer ease and essential nutrition, including Development 5™ but are also high in protein, a source of fibre and collagen, addressing the diverse needs of expectant and lactating mothers. This enhances yet another standout feature of the two products which is its affordability, making it an economically viable option during these critical phases.
“These latest products represent a milestone in our journey to support the well-being of mothers and their babies. We believe that all mothers deserve the best nutrition during this crucial phase, and FUTURELIFE® MOTHERS FOOD™ is our commitment to making that a reality,” concludes Leach.
FUTURELIFE® MOTHERS FOOD™ Shake is available in a 385g resealable bag that comes in two delicious flavours (Vanilla and Chocolate). MOTHERS FOOD™ Bars offer an enticing choice of a 38g salted caramel and dark choc oat bar as well as berry and dark choc oat bar, also available in five bar multipacks. Both products are available on the FUTURELIFE® online store, as well as at the FUTURELIFE® Stores in Oceans Mall, Durban and Canal Walk, Cape Town in September, with availability in select retail and pharmacies by the end of October.
