Liqui-Fruit, the beloved South African fruit juice brand, is thrilled to announce the official media launch event of their highly anticipated “Nothing Quite Like it Campaign.” The event took place on 27 September 2023 at the prestigious The Ground Venue and saw a star-studded guest list, including top influencers, and members of the media.
The “Nothing Quite Like it Campaign” marks a significant milestone for Liqui-Fruit, as the brand continues to bring refreshing and natural fruit juice experiences to South African households. This campaign celebrates the unique and unparalleled taste of Liqui-Fruit, highlighting its exceptional quality and dedication to delivering the best fruit juice in the market.
The media launch event was a true spectacle, featuring a vibrant atmosphere filled with excitement and anticipation. Attendees were treated to a captivating presentation about the campaign’s concept, creative direction, and the passion behind Liqui-Fruit’s commitment to delivering the finest fruit juices. The event also featured exclusive behind-the-scenes footage, showcasing the making of the campaign’s captivating advertisements.
Notable celebrities, influencers, and media personalities graced the sensational affair, with the most exquisite fashion. They shared their personal experiences with Liqui-Fruit and expressed their enthusiasm for the “Nothing Quite Like it Campaign.” Attendees were able to mingle with these content curators, creating memorable moments and sparking engaging conversations about the campaign’s message.
Guests at the event were also treated to a delightful selection of fresh fruit-inspired cocktails and culinary creations, all crafted to highlight the versatility of Liqui-Fruit’s juice range. The menu was carefully curated to reflect the brand’s commitment to using only the finest, hand-picked fruits in their products. Belvedere sponsored the vodka for the event, and the mixologist created extraordinary cocktails that included the Polish liquor. The taste profile of Belvedere, which is structured, elegant, and balanced with a delicate sweetness, velvety rich mouthfeel, and smooth, clean finish, also left guests feeling incredibly impressed.
“As a brand that has been a part of South African households for decades, we are thrilled to introduce the ‘Nothing Quite Like it Campaign’ to the public,” said Le-Anne Engelbrecht, Beverages, General manager at PepsiCo. “This campaign represents our unwavering dedication to quality, flavour, and the joy that comes from savouring the exceptional taste of Liqui-Fruit. We are grateful for the enthusiastic response from our celebrity guests and the media.”
Liqui-Fruit’s “Nothing Quite Like it Campaign” media launch event successfully generated significant buzz and excitement around the brand’s latest endeavour. Attendees left the event with a newfound appreciation for Liqui-Fruit’s commitment to delivering nothing but the best in fruit juices.
