Switch Energy Drink is adding a fresh twist to winter with a campaign that’s as bold as their flavours — and as playful as South African humour. With their Vita-C + Zinc range, Switch is tackling the winter blues head-on, blending immune support with some seriously entertaining storytelling.
Leaning into the kind of content South Africans love — relatable, laugh-out-loud funny, and proudly local — the brand has rolled out three quirky new TV commercials that encourage the nation to “Vita-C yourself” this winter. And it’s not just talk: the campaign is a hit, racking up over 12 million views across digital platforms.
The ads, which highlight that the Vita-C range is perfect for the whole family, have also made their mark offline with out-of-home billboards lighting up the streets of Johannesburg, Pretoria, and Rustenburg.
“We’re blown away by the incredible response to our TVCs across social media,” says Zhuraan Glade, Head of Marketing at Switch Energy Drink. “At Switch, we don’t just market — we entertain, disrupt and connect. We speak the language of realness, humour, and energy — the kind that hits different for South Africans.”
South Africans Are Loving It
The feedback online has been nothing short of glowing, with comments like:
- “Love a good ad! ChatGPT didn’t write this one.”
- “Switch Energy Drink, thank you for uniting South Africa through this ad!”
- “This is brilliant! Your drink is my go-to on long shoot days. I can’t function without it!”
- “This is how we South Africans make ads 😁😁😁”
- “Best ad of the year — hands down 💯💯💯😂😂😂”
The campaign makes it clear: Vita-C is for everyone, whether you’re an energetic teen, a hardworking parent, or just someone trying to survive flu season with your sense of humour intact.
The Vita-C + Zinc range packs a punch with immune-boosting ingredients and flavours that South Africans can’t get enough of — including Orange, Blueberry & Raspberry, Goji Berry & Starfruit (sugar-free), Lemon & Ginger, and Grapefruit Naartjie. The range is now available in retail stores across the country.
So, if winter’s got you down — maybe it’s time to Vita-C yourself.
