Sir Fruit, a proudly South African fruit juice producer, was recently honoured with a prestigious Double Gold at the 5th edition of the Aurora International Taste Challenge. The event, held in Stellenbosch in June, showcased the highest calibre of global food quality and recognised exceptional food products from around the world.
Winning the coveted Double Gold award positions Sir Fruit Orange Juice as a standout choice for consumers looking for tasty citrus goodness. In addition to the Double Gold award, Sir Fruit also received other notable accolades at the event. Sir Fruit Mango Juice was awarded Gold, while Sir Fruit Ginger Shot, Sir Fruit Luckybird White Grapefruit Syrup, and Sir Fruit Luckybird Margarita Cocktail Mix received Silver awards. These awards highlight Sir Fruit’s continued dedication to excellence across its diverse range of beverages.
The convener of judges, Wanda Cronjé, gathered some of the most accomplished professionals from the food and drink industry to meticulously evaluate the finest products. With over 3000 glasses and tasting containers at their disposal, the judges conducted a rigorous evaluation process, considering unique specifications as well as the standard parameters of appearance, aroma, flavour, texture, and after-taste. The competition was fierce, making this achievement all the more significant for Sir Fruit Orange Juice.
“We are really honoured to receive these awards. Our commitment to using home-grown ingredients is, I believe, one of the main things that make our juices so delicious. By supporting South African farmers and suppliers, we not only ensure the highest quality but we’re also able to contribute to the growth of our local community,” says David Baker, CEO of Sir Fruit.
He adds that Sir Fruit is constantly looking to push boundaries and explore new possibilities to enhance its range of juices, smoothies, shots, and cordials. “The latest addition to our juice stable is Sir Fruit Voema. As its name suggests, Voema embodies the South African slang term meaning ‘energy’ and ‘vigour.’ This refreshing beverage taps into the natural energy derived from the caffeine in one of its ingredients, the guarana plant, andoffers a healthier substitute to the artificial energy commonly found in popular fizzy energy drinks. In fact, with an equal 60mg of caffeine each, a single 250ml serving of Voema and an Espresso shot deliver the same energising punch!
