The wait is over! As we step into the home stretch for the year, the much-anticipated return of Starbucks’ iconic Pumpkin Spice Latte (PSL). Celebrating 21 years of this fan-favourite, this season’s line-up features the largest PSL selection ever, with both classic flavours and innovative new creations to delight your senses.
“We’re not just bringing back the original Pumpkin Spice Latte; we’re celebrating what it represents – originality, authenticity, and embracing life’s quirks and imperfections. These values are at the heart of Starbucks,” says Adrian Maizey, CEO of Starbucks South Africa.
A Springtime Celebration of Flavour
This year’s PSL range is the most extensive yet, featuring a mix of familiar classics and bold new blends. Enjoy the signature Pumpkin Spice Latte in both hot and iced versions or discover new favourites like the Pumpkin Cream Cold Brew and Pumpkin Cream Iced Chai Latte – perfect for those warm spring days.
Returning seasonal treats, such as the Salted Maple and Caramel Latte (hot and iced) and the Salted Maple Caramel Cream Cold Brew, are back by popular demand. Each drink has been thoughtfully crafted to celebrate the season and Starbucks’ philosophy of embracing progress over perfection.
More Than Just a Beverage – A Tradition
The PSL has evolved into more than just a seasonal offering; it’s a tradition. This year, Starbucks celebrates the 21st anniversary of the Pumpkin Spice Latte, a drink that has become a beloved part of the brand’s identity and a seasonal staple around the world. Starbucks invites long-time fans and newcomers alike to be part of the ongoing PSL journey by sampling each unique flavour.
“The asymmetry of our Siren logo is a reminder that true beauty lies in imperfections, and our drinks reflect this philosophy. It’s not just about the finished product but the journey that got us there,” adds Maizey.
Join the Celebration
Starbucks South Africa invites everyone to join in celebrating the PSL’s rich legacy and new seasonal offerings. This year’s menu is a vibrant showcase of the brand’s dedication to craftsmanship and innovation. So, grab your favourite PSL or try one of the new creations and savour the flavours of the season, one sip at a time.
