Rooibos Ltd, a cornerstone in the Rooibos industry, has a rich history and a significant global presence. Established in 1954, it has grown to be the largest processor of Rooibos tea in the world, with a commitment to sustainability, community engagement, and quality.
15 Things You Should Know About Rooibos Tea Company
- Long History: Founded in 1954, Rooibos Ltd is the oldest and largest Rooibos processor globally.
- Origins: The company began as the Rooibos Tea Control Board and was privatized in 1993.
- Global Export: Rooibos Ltd exports its products to more than 50 countries around the world, making it a global leader in the Rooibos tea market.
- Leadership: Martin Bergh leads the company, continuing a family legacy deeply rooted in Rooibos farming.
- Core Values: The company upholds values such as accountability, sustainability, social responsibility, interconnectedness, and excellence.
- Sustainability Commitment: Rooibos Ltd operates with a zero-waste approach and boasts one of the largest solar installations in Southern Africa.
- Certifications: It holds FSSC22000 certification, ensuring the highest processing standards.
- Community Engagement: The company actively supports local sports, academics, and cultural initiatives, showing a strong commitment to its community.
- Innovation: Rooibos Ltd combines generations of Rooibos expertise with innovative thinking to stay ahead in the market.
- Mission: The company’s mission is to enhance global production and marketing of Rooibos for the benefit of all stakeholders.
- Commitment to Stakeholders: Rooibos Ltd is dedicated to ensuring consumer satisfaction, providing shareholder returns, and fostering community development.
- Quality Assurance: The company maintains stringent quality control measures throughout the production process to ensure the highest quality of its products.
- Product Traceability: Rooibos Ltd offers full traceability of its products, ensuring transparency and trust from farm to cup.
- Diverse Product Range: The company provides a wide variety of Rooibos products tailored to meet different consumer needs.
- Vision for the Future: Rooibos Ltd aims to establish Rooibos as a globally recognized and loved product, continuing its legacy of excellence.
Rooibos Ltd’s long-standing history, commitment to quality, sustainability, and community engagement has solidified its place as a leader in the global Rooibos industry. With its focus on innovation and stakeholder satisfaction, the company is well-positioned to continue shaping the future of Rooibos tea for generations to come.
