The KitKat team at Nestlé East and Southern Africa Region (ESAR) has given South Africans a fresh take on “breaks” with the launch of its indulgent new KitKat Slabs range, available in three exciting flavours: Hazelnut, Double Chocolate, and Salted Caramel.
The flavours were unveiled at an exclusive media launch held at Ground the Venue in Muldersdrift, where guests experienced a multi-sensory journey through curated flavour stations and immersive installations. The event brought together some of Mzansi’s most celebrated content creators, who were among the first to savour the new creations.
According to the South African Confectionery Market, chocolate remains a national favourite, with more than 52% of adults having consumed chocolate in the past month. Chocolate also accounts for more than half of the country’s total confectionery market, and consumption continues to grow steadily. With per capita consumption climbing, South Africa now stands among the continent’s leading chocolate markets.
The new KitKat Slabs range reflects this trend, offering consumers a more expressive and premium chocolate experience.
“The journey to KitKat Slabs has been shaped by clear consumer insights. We’ve seen a strong shift toward premiumization, with younger audiences seeking products that excite the senses through taste, texture, and visual appeal. At the same time, consumers want brands that balance indulgence with playful self-expression. KitKat Slabs were created to meet those needs, reinforcing our commitment to evolving with our consumers,”
– Robin Lesch, Category Marketing Manager for Confectionery, Nestlé ESAR.
Unlike traditional slabs, the KitKat Slabs range combines the brand’s iconic crispy wafer with creamy fillings and striking marbled chocolate designs.
“South Africans are craving bold flavours and playful experiences. With KitKat Slabs, we wanted to inspire people to pause and reclaim their breaks, especially in today’s fast-paced world. These slabs are designed for sharing, self-expression, and celebrating life’s little moments in an uplifting way,”
– Kina Mkhize, Senior Brand Manager, Nestlé KitKat (ESAR).
The Flavours
- Salted Caramel – smooth caramel flavour paired with KitKat wafer and marbled chocolate
- Hazelnut – rich hazelnut taste balanced with creamy textures and wafer crunch
- Double Chocolate – indulgent cocoa layers for those who want it all
The KitKat Slabs range is now available nationwide, offering South Africans a richer and more expressive way to enjoy their chocolate breaks.
